Culture·The Guardian·4d agoUnited Kingdom
Big Autumn: When a Season Becomes a Personality
Social media turns crisp days and pumpkin spice into a commodity
Negative1 min readImportance
AI Summary
A columnist argues that 'Big Autumn'—an aesthetic-driven personality built around pumpkin-spiced lattes and cosy imagery—has turned the season into a social media commodity, obscuring its damp, grey realities.
Keywords
Big Autumnsocial mediaseasonal lifestyleconsumerismcultural commentary
